" Mr Real Estate Advertising "

Hi Ian, You’re a natural among a field of feel-good speakers. I have seen them all, you are on my short list of the ones who makes one feel good, plus, and more importantly, gives practical, useable, material/ideas. I am not surprised that you were a hit at NAR.
John Houlihan, RE/MAX Masters, West Vancouver – Canada

"I was honoured and glad to be chosen to introduce you at the NAR convention in Orlando Florida. I was very impressed with your session and how it was introduced to me and the REALTORS that attended. Being the monitor for your session gave me the opportunity to canvas the room - during that time I was able to talk to some of the attendees and they said that they couldn't wait to get home and try some of your techniques. Looking forward to your future seminars."
David Hall, Century 21, Florida - USA

"I attended the Ian Grace Seminar at NAR in 99. Ian's sparkling performance kept the audience riveted for 120 minutes and at breakneck speed Ian delivered a whole series of easy to understand and implement tips to improve our advert writing capabilities. At the end of the two hours, Ian was surrounded by delegates eager to improve their knowledge further."John Pring, Executive, National Association of Estate Agents - UK

"I would willingly recommend your program to any company wishing to increase their profits by providing a better service. the message you give is very clear. It was great for me to attend your session at the recent NAR conference in Florida and have reinforced the message you had given our company earlier in the year."
Richard Cashmore, Managing Director, The Realty Group - New Zealand

“I unequivocally commend the course to everyone. It is without a doubt, the most inspiring and practical advertising course with immediate benefits to office productivity and bottom line.”
Peter Weiss, Owner, LJ Hooker, Coorparoo – Australia

“You have revolutionised the way we now carry out our ad writing.  Everyone is in agreement that this seminar should be compulsory throughout the LJ Hooker group . . . “
Michael Springford, Sir Leslie Hooker Award Winner 2002, Owner, LJ Hooker, Whangarei – New Zealand

 “I have known Ian Grace for more than ten years. I strongly recommend that anyone who wants to successfully market real estate take the time to listen to what Ian has to say.”
Ross Moller, President, LJ Hooker Franchise Council - Australia

“All my staff are putting your training into practice. . . . the phone is ringing more often and, therefore, making more $$$$$$ for all of us.”
John Robertson, Owner, LJ Hooker, Hobart - Australia

“I never thought for one moment that ad writing could be fun. It was very interesting how you linked ad writing to winning listings and obtaining more marketing dollars.”
Bruce Burns, Owner, LJ Hooker, Algester - Australia

“. . . to fully understand how to use the system effectively in the listing presentation.  It has now proven to be one of our largest points of difference in this competitive market place.”
Bruce Burns, 12 months on . . .

 “…..I consider your program to be probably the most productive training I have done. The magic of the actual process, is it becomes a large part of your initial presentation..”
Peter Crowther, LJ Hooker, Sunnybank Hills - Australia

“Ian’s delivery is excellent . . . It is my opinion that this course should form the cornerstone of our peoples' listing presentation format. 
Frank Ham, Regional Manager, LJ Hooker – Qld Australia

“We were the first of four listing presentations and went through your Ad Writing questions sheets. The owner gave me the listing and said “none of the others followed the system you did, showing me how you would achieve the results I need.” She provided $3000 for the marketing program and the end result is that we achieved $26 000 above the reserve.”
Ray O’Brien, Sales Manager, LJ Hooker, Coorparoo - Australia

“Another agent had this listing for twelve months. The owners loved being involved in the Ad Writing questioning process and gave me the listing and $3000 for a marketing program.”
Ted Podlich, LJ Hooker, Aspley – Australia

“The property had been listed for three months. After your course, I went to the owners and went through the questions on the “Very Important Seller Information” sheet. Two days later a lady walked into the office and bought the property. She stated this particular window card “just stood out” Enough said. “
Jim Robertson, LJ Hooker, Aspley – Australia

“Ian Grace delivers a real estate Ad Writing course that is a MUST for every salesperson and property manager. Translate this into more listings, more sales, more lettings and ultimately MORE $$$.”
Lyn Wildman, Principal, LJ Hooker, Peregian Beach - Australia

“The other competitive agents all said $100 000 to $102 000. After attending your course I secured the listing and wrote an Ad that resulted in a firm offer of $112,500 -  thank you.”
Michael Mitchell, LJ Hooker, Cooma – Australia

“After your session, I wrote my very first ad. I was able to achieve a sale price of $491,000 for the vendor - $81,000 more than she had hoped for. Sensational, thank you.”
Greg Sheargold, LJ Hooker, Annandale – Australia

“One word to summarise the day training seminar we had recently….fantastic!”
Tony Fernandez, Principal, LJ Hooker, Marsden – Australia

“Since attending Ian Grace’s “Ad Writing That Sells” seminar in Rotorua a few months ago, my sales have more than doubled . . . I sold a property with only 24 words!”
Barry Fredheim, LJ Hooker, Tauranga – New Zealand

Ian, (Re: NAR Convention, San Francisco USA) ”Rarely do speakers provide both presentation and content ….. you did! Thank you for a great presentation”
Robert Bevan, Managing Director, www.bestpractice.com.au - Australia

Dear Ian, A quick note to express our grateful thanks for a most successful advertising seminar. We used Richard’s forthcoming promotion as a “test” for the ideas you put before us. The subject property had a Government Valuation of $600,000 and a valuation by a Registered Valuer of $720,000. We sold it at auction for $880,000, the highest price ever paid in the area. Needless to say our vendor was delighted. Once again thanks for a great and profitable day.
Gil Beadle, Special Projects Manager & Auctioneer, The Realty Group – New Zealand

Every real estate salesperson should attend an Ian Grace workshop. Ian’s presentation provides salespeople with a powerful tool to be utilised throughout their whole career. A course that makes ad writing easy, and an aid to listing and selling property, presented by the consummate professional.
Thoroughly recommended!!
Rob Turnbull, Real Estate Manager, Advertiser – South Australia

“A real catch phrase around here in the last few days is “wow””
Ron Pepper, General Manager, Bay of Plenty Times – New Zealand

“I really appreciate your no-nonsense full on approach to the seminars and your presentation was relaxed yet precise. I believe your presentation was right on the mark.”
Rod Hall, Advertising Manager, Bay of Plenty Times – New Zealand

“Personally, I found the seminar to be amongst the most practical and the ideas easily applied in “real world” situations”.
David Kilburn, Advertising Manager, The Daily Post – New Zealand

“We have all benefited from Ian’s creative approach and new ideas and I’m sure our future advertising will reflect his professionalism.”
Michael Cuff, Real Estate Manager, Roberts Real Estate - Australia

“The feedback I have received has been tremendous. This is the second successful seminar with you and it certainly won’t be the last.”
Ian Tennant, Sales Manager, Newcastle Times - Australia

“Well received by everyone who attended. I would have no hesitation in thoroughly recommending it to all real estate agents.“
Alan McGillivray, Immediate Past President, REIQ Gold Coast - Australia

“Your style of presentation and down to earth approach has had a big impact on my staff and the results are beginning to show.”
Frank O’Connor, President, Real Estate Institute of Tasmania - Australia

“Thank you for your superb presentation”
Peter Maschette, Managing Director, Century 21 Perth - Australia

“Your innovative, creative, results orientated approach is refreshing”
Darryl Cooper, Franchise Development Manager, Stockdale & Leggo - Australia

“Well you promised it and then you delivered. The attendees of both  ad writing seminars certainly had their expectations exceeded, and yes you “knocked them dead””
Wayne Rawson, Real Estate Advertising Manager, The New Zealand Herald – New Zealand

“Your lateral concepts, so easily applied, have completely revolutionised my ad writing technique. And…. It’s real fun doing it now!”
Otho Koene, City Residential, United Realty – New Zealand

"It was a pleasure listening  to you at NAR on Monday. I truly enjoyed the session - it really made me take a step back and look at what little time I actually spent on writing ads and the quality of the ads that I do write. Thanks again, and much success to you."
Tony Vehon, Lake Realty, Arizona - USA

"The information presented and the method used to create ads was an excellent primer for a more detailed educational / instructional seminar. Ian's presentation style invites participation from the audience, creates an incentive for them to be engaged, and leaves you with a commitment to act upon what you have learned."
Terry Alm, Board Member, Canadian Real Estate Association, Saskatoon - Canada

"I heard you speak in Orlando and was very impressed. You did a good job and presented some new ideas (which is a rarity to hear new ideas!)
Ann Black, USA